Snoopy License Plate Press Kit


Thank you for your interest in the Snoopy license plate! Below are a number of resources you can download or reference in your article or interview. For additional information, please contact Celeste DeWald, the California Association of Museums' Executive Director, at 831-471-9970 x102 or


Press Releases and Reference Materials

Press Release - October 23, 2014 - Celebrate Arts and Humanities Month with a Snoopy plate

PSA - October 23, 2014 - 30-second public service announcement for Arts and Humanities Month

Press Release - July 24, 2014 - Six-month milestone in statewide campaign for Snoopy plate

Press Release - June 17, 2014 - 110 museums post about Snoopy plate on social media

Press Release - May 24, 2014 - State Legislature supports museums

Press Release - April 4, 2014 - announcing half way mark to goal

Press Release - February 6, 2014 - announcing launch of plate sales

Snoopy Plate FAQs

About California Museums

Resources About Snoopy

Charles M. Schulz Biography



Snoopy Plate Artwork - "ABC123"

Snoopy Plate Artwork - "MUSEUM"

Snoopy Plate Artwork - "LEARN"

Snoopy Plate Artwork - "SNOOPY"



Sample Plate - "1CADOG"

Sample Plate - "MUSEOS"

Snoopy, Sample Plates, and Assembly Member Toni Atkins

Snoopy with Assembly Member Toni Atkins

Assembly Member Toni Atkins with Snoopy

Snoopy at the California State Capitol

Snoopy with Museum, State and Local Representatives at Kidspace Children's Museum



April 30, 2014 Press Conference at Kidspace Children's Museum