Snoopy License Plate Press Kit

Thank you for your interest in the Snoopy license plate! Below are a number of resources you can download or reference in your article or interview. For additional information, please contact Celeste DeWald at 831-471-9970 x102 or


General Statistics (as of 11/23/15):

Number of plates pre-sold: 6,789

Number of plates left to pre-sell: 711

Number of Beagle Backer Museums: 83

Retail value of Beagle Backer Benefits: $1,116


Current Press Release and Materials

Press Release: May 20, 2015 - Announcing free/discounted museum admissions for Beagle Backers, plate pre-purchasers

Press Release: December 2, 2014 - Snoopy plate campaign is 2/3 to goal; push to meet goal this Winter

Public Service Announcement - 30-second public service announcement for the holidays

Snoopy Plate FAQs

About California Museums

Resources About Snoopy

Charles M. Schulz Biography

Op Ed by Jean Schulz - published by Schulz's widow in the Fresno Bee 9/11/14



Snoopy Plate Artwork - "ABC123"

Snoopy Plate Artwork - "MUSEUM"

Snoopy Plate Artwork - "LEARN"

Snoopy Plate Artwork - "SNOOPY"



Sample Plate - "1CADOG"

Sample Plate - "MUSEOS"

Snoopy, Sample Plates, and Assembly Speaker Toni Atkins

Snoopy with Assembly Speaker Toni Atkins

Assembly Speaker Toni Atkins with Snoopy

Snoopy at the California State Capitol

Snoopy with Museum, State and Local Representatives at Kidspace Children's Museum



April 30, 2014 Press Conference at Kidspace Children's Museum


Archived Press Materials 

Press Release - November 19, 2014 - "Give thanks" for museums and celebrate Schulz's birthday

Press Release - October 23, 2014 - Celebrate Arts and Humanities Month with a Snoopy plate

Press Release - July 24, 2014 - Six-month milestone in statewide campaign for Snoopy plate

Press Release - June 17, 2014 - 110 museums post about Snoopy plate on social media

Press Release - May 24, 2014 - State Legislature supports museums

Press Release - April 4, 2014 - announcing half way mark to goal

Press Release - February 6, 2014 - announcing launch of plate sales