Snoopy License Plate Press Kit
Thank you for your interest in the Snoopy license plate! Below are a number of resources you can download or reference in your article or interview. For additional information, please contact Celeste DeWald at 831-471-9970 x102 or
Are you with a museum and want to thank your supporters? You can find images specific to museums here. 
General Statistics (as of 12/18/15):
Number of plates pre-sold: well over 7,500
Number of Beagle Backer Museums: 89
Retail value of Beagle Backer Benefits: $1,198
Current Press Release and Materials:
Press Release: December 16, 2015 - Announcing that the Snoopy license plate campaign reached the goal; Snoopy and museum fans have 48 hours left to pre-order a plate and receive Beagle Backer benefits 
Op Ed by Jean Schulz - published by Schulz's widow in the Fresno Bee 9/11/14
Archived Press Materials:
Press Release: May 20, 2015 - Announcing free/discounted museum admissions for Beagle Backers, plate pre-purchasers
Press Release: December 2, 2014 - Snoopy plate campaign is 2/3 to goal; push to meet goal this Winter
Public Service Announcement - 30-second public service announcement for the holidays
Press Release - November 19, 2014 - "Give thanks" for museums and celebrate Schulz's birthday
Press Release - October 23, 2014 - Celebrate Arts and Humanities Month with a Snoopy plate
Press Release - July 24, 2014 - Six-month milestone in statewide campaign for Snoopy plate
Press Release - June 17, 2014 - 110 museums post about Snoopy plate on social media
Press Release - May 24, 2014 - State Legislature supports museums
Press Release - April 4, 2014 - announcing half way mark to goal
Press Release - February 6, 2014 - announcing launch of plate sales